Lucy’s Boutique was new to all digital marketing before we began working with the team. This marketing stream proved to be an untapped medium which, with the right strategies, is now achieving a high ROI for the boutique.
Through various campaigns for certain product ranges, sales and more, we have vastly increased the boutique’s website traffic, number of sales and brand presence across the country. We have achieved this by targeting advert campaigns to suitable target audiences – which we created through audience profiling – who are likely to buy products from the store.
From this we curated an extensive digital marketing strategy to market fashion on social media channels, behavioral targeting platforms, websites and emails. This has converted many window shoppers into life long customers. Now when a customer visits Lucy’s Boutique they will find a stream of marketing which engages with them to encourage return visits.
We create detailed reports on digital marketing, allowing us to see the best selling products and where the boutique receive the highest ROI, allowing management to make informed buying decisions for future purchasing.