We worked with Danni’s Boutique’s with the goal of boosting sales and increasing interest on their social media accounts. With a new e-commerce store developed by our team, the boutique required a new tactic on how to fully take advantage of the widespread audience on social media to convert website sales.
Firstly, we created an extensive target audience profile for the boutique. We used a range of characteristics to get a full insight into which content their target audience will resonate with. From this data, we designed engagement strategies to incorporate into the sales campaigns.
We curated a range of campaigns to test and measure reactions from the audience and decipher which would lead to high numbers of website visitors and sale conversions. Through this process, we were able to develop a strong social strategy, which successful showcased their products and funneled the target audience on to the boutique’s website and become a paying customer.
The boutique contracted us for live posting in which we post during trending evening TV shows to really engage with audience during real life events, therein spreading the social awareness of the boutique’s account to relevant followers. This achieved a wide reach to potential customers and gained a large number of new followers.